West End Project

Camden, Greater London

The West End Project (WEP) is a visionary urban transformation by Camden Council that sets a benchmark for sustainable urban planning and inclusive public spaces. This initiative redefines the heart of Tottenham Court Road and surrounding areas, prioritising people, nature, and climate resilience in the face of London’s growing density and environmental challenges. The overall design has created a lasting positive influence on its users and the wider city, exemplifying how innovative design can redefine urban landscapes. Spaces like Alfred Place Gardens and Princes Circus demonstrate the project's architectural brilliance, blending functionality with aesthetics. Alfred Place has been transformed from a neglected service road into a tranquil linear park, showcasing how underutilised streets can become lush, inviting spaces. Similarly, Princes Circus now features linked public squares, mature trees, and versatile seating, offering both a woodland escape and an open plaza for gatherings. The thoughtful inclusion of features like stepping stones, sculptural seating, and climbing structures ensures a dynamic environment that accommodates relaxation, play, and social interaction. At its core, WEP is a “grey to green” initiative, reclaiming road space to enhance biodiversity, air quality, and flood resilience. The planting of mature trees and diverse flora provides year-round greenery and cooling effects, essential in combating urban heat. Air quality improvements, with NO2 levels reduced by up to 37%, underline the scheme’s success in addressing environmental health. Sustainable materials and integrated stormwater management further bolster its climate-positive approach. WEP's design ethos prioritises accessibility and inclusion, ensuring spaces cater to diverse user needs. Whitfield Gardens and Princes Circus exemplify this by offering both lively and tranquil zones, catering to varying sensory needs. Enhanced wayfinding, improved lighting, and pedestrian-friendly crossings create an environment that is not only navigable but welcoming to all. WEP has reinvigorated the local community by creating vibrant, adaptable spaces. The inclusion of pocket parks, communal dining areas, and cultural events fosters social interaction and well-being. Local businesses benefit from increased foot traffic, while residents enjoy newfound green sanctuaries that promote mental and physical health.

Judges’ Comments: 

“A model of urban regeneration that reclaims public space for people and nature. Its commitment to sustainability, accessibility, and community enrichment underscores its profound impact, setting a precedent for cities worldwide.”